FROM CONCEPT TO CONTAINER

THE MULTI-COLOR ADVANTAGE

MCC works diligently to provide our customers with the right label solution, regardless of decoration or print technology. The solution must align with our customer's hierarchy of needs as it relates to their primary labels. This packaging component is often “the face” of the visual brand and is the single most important packaging element.

MCC has the market expertise and resource network to deliver your best label solution. Whether it’s comparing the most competitive technologies through price, deciding on additional functionality requirements to engage end-use consumers, or to simply add visual brand appeal to get noticed by a consumer on the shelf.

STRATEGIC DESIGN INTENT

TURNING YOUR VISION INTO REALITY

 

STRATEGIC DESIGN INTENT ORIENTATION

ORIENTATION
Initial discussions of brand design intent

STRATEGIC DESIGN INTENT RESEARCH

RESEARCH
Ideation sessions/Consumer focus groups

 

STRATEGIC DESIGN INTENT WORKSHOPS

WORKSHOPS
Product innovation workshops

STRATEGIC DESIGN INTENT DEVELOPMENT

DEVELOPMENT
Robust offering across 5 decorations, with 82 granted domestic (U.S.) and international patents, and 21 pending patents.

STRATEGIC DESIGN INTENT TYSON CHICKEN FROM OMAHAS PRESSURE SENSTIVE LABEL CASE STUDY

Multi-Color Omaha — Pressure Sensitive Label Case Study

READ FULL CASE STUDY

 

 

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CREATIVE CONSIDERATIONS

IDENTIFY AND PRIORITIZE YOUR LABEL NEEDS

 

CREATIVE CONSIDERATIONS PRODUCT LIFE CYCLE

PRODUCT LIFE CYCLE
Working through the entire product lifecycle. From production, to the end use consumer, to the next life recyclability..

CREATIVE CONSIDERATIONS IDEAL MIX

IDEAL MIX
Pricing Structure
Performance/Functionality
Aesthetics/Visual Appearance

 

 

 

 

 CREATIVE CONSIDERATIONS enviro label

Enviro Label™
Specifically developed for the wine industry, Enviro Label™ is a premium uncoated paper produced from 100% recycled certified chlorine free pulp.

MARKET INNOVATIONS

 

 

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EXECUTION

DELIVERING YOUR LABELS RIGHT THE FIRST TIME, EVERY TIME.

 

EXECUTION PRE-PRESS

PRE-PRESS
• Data Driven.
• Color management and layouts in systematic, measureable, deliverables for consistency.

EXECUTION QUALITY/SERVICE

QUALITY/SERVICE
• Desired Intent to deliver every order and item 100% on time (Customer Request Date), in full, no errors.
• 100% inspection and comprehensive QA team deliver reliable traceability systems for those markets dependent on this need.
 

 

EXECUTION CUSTOMER SERVICE

CUSTOMER SERVICE
• Frontline dedicated to meeting and exceeding yourservice expectations.

EXECUTION TECHNICAL SERVICE

TECHNICAL SERVICE
• Technical field expertise to ensure application, provide consultation to optimize your production, and available for unforeseen issues to minimize any potential impact to your business.

 

EXECUTION OPERATIONS

OPERATIONS
• Most awarded label printer in the world. Setting the standard in label production.
• Continuous investment into latest equipment/technologies.
• Minimum 5% annually back into capital investment.  
• Label expertise across the globe. Servicing over 20 countries in 47 facilities, in 10 market segments and still growing.


 

EXECUTION ONGOING COMMERCIAL SUPPORT

ONGOING COMMERCIAL SUPPORT
Sales, Business Development, Marketing – Dedicated commercial support to nurture and develop your business relationship focus on delivering long term success to your brand and company through our work together.  
Customer Connect – Interactive software system to assist you manage your label needs.
Training/Educational Seminars to promote continuous learning and improvement.

 

 

EXECUTION LOCALLY SERVICED/GLOBALLY RESOURCED

LOCALLY SERVICED/GLOBALLY RESOURCED
• Over 70 facilities across the globe to meet your local market needs or deliver on a global scale.
• Financially stable with market cap value of $1 billion. Publicly traded on NASDAQ under LABL
• One of the fastest growing label producers over the last 5 years, averaging $100 million annually.
• Leader in primary labels within our market segments and territories for over 100 years!


 

 

 

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