PRINT TECHNOLOGIES
DIGITAL
This versatile “direct to print” technology uses computer monitored color calibration for PMS matching and target reproduction. The toner or ink is applied to the Photo Imaging Plate through an electrostatic process.
Digital printing is the number one fastest growing printing technology. Users enjoy the ability to produce short run labels that can show market differentiation through variable content strategies.
Digital Press
Benefits
- Make Ready Minimized
- Short Runs, Multiple SKU’s
- Consistent Color
- Excellent Color-to-Color Registration
- Control Inventories
- Variable Print Data
- True Press Proofs
Contact us to learn more about our proven technology, innovation, value, and service that support many of the best brands in the world.
CASE STUDY
SCRATCH AND WIN STICK ON LABEL
SITUATION
The customer would like to run a campaign for stick on labels on the front page of a newspaper. There will be a scratch-and-win section for each of the stick on label. The customer would like to spread the prizes randomly within each label roll for the ease of auto-labelling. 3 groups of prizes, 2 non variable print and 1 variable print which contains a unique alpha-numeric set of number for each label.
CHALLENGE
In utilizing our digital printing experience in handling complex variable printing, we are able to propose a solution to the customer within a tight lead time. The customer is satisfied with solution where we are able to consistently spread out the prizes within each roll, based on the preset percentage of each prize.
INNOVATIONS
Through our commitment to innovation and continuous improvement, we are constantly investing in new technologies, materials and processes to ensure we remain at the forefront of our industry, pioneering new standards for premium labels. From raw materials to finished goods, our in-house Research & Development team has a focused effort on new product development and new market innovations that help build brands and drive sales.
CUSTOMIZATION/ PERSONALIZED
In today’s market, seasonal and regional promotions are a must for consumer engagement and response. Multi-Color’s extensive digital offerings allow our customers the ability to execute a broad range of go-to-market promotions with unparalleled success.
Multiple Security offerings
Sequential numbering, Random Alphanumerical coding
Mosaic Printing
The Mosaic soft-ware program crops, rotates, expands, and mixes seed files to create randomized artwork patterns that output a 100% unique label for each unit. The randomized Mosaic design can be used in combination with personalization to create a specific targeted label. The Multi-Color Mosaic solution is available for pressure sensitive, shrink sleeve, roll fed, cut & stack, heat transfer, and in-mold labels.
Resin Labels
Resin labels add an undeniable look of luxury to your packaging. The heightened embossed elements make the label look and feel like a pressed wax seal. Choosing the clear resin label provides the opportunity to make your bottles look like custom embossed glass, but for a fraction of the price of replacing existing glass molds. In addition to driving value perception and providing heightened shelf presence, it is important to note that these labels are also water resistant and durable.
